Custom Vs Stock Decals
There are some people that believe custom decals should be similar in price to stock decals.
Stock decals are ‘design-once, print-many, sell many items where the research, artwork design and printing cost is spread across the sale of many decal sets.
Custom decals however are ‘design-once, print-once, sell once … where the full cost of has to be recovered from the single sale.
Do you charge for your time?!?
There are some people that basically expect us to design artwork for free.
I’m sorry but my time has value:
if I am doing something for you, then I’m not doing something for someone else.
And, more to the point, I have to pay our graphic artists for their time.
Very simply, there are certainly other people out there that do not charge or charge very little, for their time. Some are not that great; some are fairly reasonable, and some are really very good. If cost is your primary concern, then you should avail yourself of their services.
Printers
Various low-cost custom decal providers use:
ALPS printer
It is now 11 – 16+ years since production of these printers ceased, and they are generally old, tired and expensive to operate (1 x A4 sheet at a time & ~30+ min per colour)
Only 600 x 600dpi (low) resolution is generally quite pixelated, as it prints one colour component at a time.
Standard office inkjet/laser printer
Many prints at only 600 x 600dpi, with the more expensive ones providing 600 x 1200dpi.
No support for printing white.
Inkjet decals are always translucent, suitable only for light-colour backgrounds.
Even the laser printer decals are often translucent.
Oki CMYW Laser printer
The Oki ‘white laser’ printer held significant promise that it has consistently failed to deliver on. The major compromises are:
Prints at only 600 x 600dpi
No actual BLACK toner: Black is ‘simulated’ by combining CM&Y
to create what is really a ‘dark muddy brown’ colour
Low-density White underprint (so the decals are only partially opaque)
Uninet CMYW Laser printer
Originally primarily a rebadged Oki CMYW laser printer, depending upon the age and model concerned*, Uninet’s printer offer:
their own firmware
their own higher-density toners
Printing at 600 x 600dpi* or 600 x 1200dpi*
No actual BLACK toner: Black is ‘simulated’ by combining CM&Y
to create what is really a ‘dark muddy brown’ colour
Higher density White underprint (so the decals are reasonably opaque)
NONE of these printers offers similar overall quality or capability to ours.
OUR PRINTERS
We currently have two Roland wide-format eco-solvent printers.
The first offers:
CMYK + Light Cyan, Light Magenta + WHITE + METALLIC
720 x 1440dpi very high-resolution print (for sharp, small, fine detail print)
High opacity
Support for 950mmW waterslide and vinyl printing
The second offers:
CMYK + Light Cyan, Light Magenta, Light Black + WHITE
900 x 900dpi high-resolution print (for sharp, small, fine detail print)
High opacity
Support for 1,360mmW vinyl printing (950mmW waterslide)